Case Studies: Burger King

Challenge: Needed a solution that could manage the full event lifecycle for large, complex events and small events on one platform with detailed segmentation and data transparency.

• No Reliable Way to Handle Email Marketing
• Spending Too Much Time on Reporting
• System Couldn't Handle Large Numbers of Reg Types
• Needed Complex Segmentation for Badges
• Difficult to Handle Small and Large Events in One System

Solution: Handle all corporate and franchise events on one system, providing complex registration segmentation, badge design, email marketing and custom automated reporting.

Types of Events: Meetings and conventions

Size of Events: Meetings: 20 – 90, Conventions: 5,000+

Locations: North America and Europe

Results:

• 200+ Custom Reports
• Automated Report Sharing with "SmartLink"
• 14 Different Registration Types Per Event
• 10+ Badge Templates to Identify Segments at Events
• 18 Broadcast Email Invitations Per Month